The Difference Between our Kickstarter Crowdfunding Campaign and our Presale

L'appareil Tero sur un comptoir de granite dans une cuisine

It was on October 21, 2020, that we launched our presale directly on our website. It was a great success from the first minutes of the launch and the entire Tero team would like to thank you for your support and commitment. This presale also raised some questions about the difference between this presale and the crowdfunding campaign that took place in 2019 on Kickstarter. 

Why has the price of the Tero increased? When will I receive my Tero? Why promote a presale?  

I will answer all these questions by differentiating the two concepts, in addition to explaining their respective objectives. 

Happy reading! 

The 2019 Kickstarter Crowdfunding 

On October 15, 2019, Elizabeth and Valérie started their crowdfunding campaign on Kickstarter. The goal? Obtain the necessary funds to realize their project of sustainable design and production of the Tero.

The device presented and the information given on the platform corresponded to a proof of concept. We had a functional prototype of the Tero, but still required a lot of testing and improvement in order to meet high criteria of reliability, safety and durability. What remained was for us to industrialize the product.

When an entrepreneur presents his or her project on a crowdfunding platform like Kickstarter, they must achieve the monetary goal they have set within a specific timeframe. Therefore, there are risks involved, particularly related to possible delays and challenges to be met along the way. The price was set, to the best of the entrepreneurs’ knowledge, based on the very first prototype and hypothetical production costs. It should also be advantageous to thank the very first contributors who believed in the project. This explains the lower prices enjoyed by Kickstarter contributors.

We have had incredible success with our Kickstarter campaign and we are very proud of it. The support received is greatly appreciated and we would like to thank all our contributors once again. After reaching our goal, the next step was to go through the whole process of developing innovative technology. We’re talking about developing the technology, finding suppliers, sourcing parts and materials, performing numerous tests, obtaining certain certifications and more. It is a long adventure, full of challenges, but one that motivates us a little more every day and we have taken all these steps one by one successfully since November 2019. 

The benefits of Kickstarter contributors:

Delivery of pre-ordered devices during the Kickstarter campaign is scheduled for summer 2021.

The 2020 Presale

Just one year after the end of our Kickstarter crowdfunding campaign, we had completed many steps in our development schedule: a period of key tests with six user testers, the final choice of our Quebec manufacturing partners, the implementation final adjustments to prepare for production, etc. So we made the decision to provide a presale on October 21, 2020, to meet the growing public demand for the Tero, but above all to prepare the production in a responsible manner. This presale is very similar to a regular sale; what sets the two apart is primarily the fact that presale is the sale of an item before it is officially available to the general public. Several well-known companies, such as Tesla or Apple, have often opted for this business model in order to market their new products.

With this presale taking place a year after our Kickstarter campaign, we had the time and resources to establish the true price of a Tero. This explains the price increase to $595 + taxes ($545 + taxes in presale currently). This price is a big difference from that of the Kickstarter campaign, but reflects the real costs of producing a Tero using sustainable materials, while performing assembly in Quebec. By producing the Tero locally, we want to offer a product that meets all of our high-quality standards. 

Advantages of presale buyers:

  • Obtain a monthly follow-up of the production and delivery schedule of the device;
  • Benefit from a favourable price ($50 discount) and free delivery;
  • Buyers are subject to the same return and refund policy as the sale.

The devices ordered during the 2020 presale are scheduled to be shipped as of autumn 2021.

We very much hope that these explanations have enlightened you on the difference between the Kickstarter crowdfunding campaign and the 2020 presale and on our willingness to consider our buyers with a great deal of respect and fairness. 

At Tero, our goal is always to inspire people to act for the environment by designing the best solutions for recycling organic waste. We are working very hard to deliver a device that will meet your needs as quickly as possible. 

Thank you for following us in this great adventure! 

By: Claudia Larose


Mar 28, 2021 • Posted by Bertha Margarita González Reyes

Cómo me registro para poder comprar su producto?

Soy de México

Mar 15, 2021 • Posted by Mario Perron

Je suis de ceux qui ont acheter lors du lancement sur kickstarter. Je voudrais savoir si vous avez envisager la distribution des appareils en utilisant des points de chutes par régions. Je crois que ça serait en ligne avec votre vision d’être écolo. Les gens pourraient aller chercher l’appareil sur place et possiblement à coût moindre pour la livraison.

Jan 13, 2021 • Posted by Manon Courtemanche

Merci de ses suivis d’infos j’apprécie et je le partage à mes proches et amis.es.
Continuez votre beau travail.
J’ai bien hâte de le recevoir et à ma manière faire plus attention à notre planète 🌎 et en plus mon jardin sera bien nourri. 😉
Je vous souhaite une belle année 2021 remplie de santé, d’amour et dans votre cas beaucoup de ventes pour ce beau produit que vous avez inventé. Merci 🎄

Jan 13, 2021 • Posted by Micheline Lafreniere

J’ ai acheté 2 tero a votre première prévente vous avez parlé de filtre .J’aimerais que vous m’informer pour acheter les filtres.Pour revoir en même temps que je reçois le tero car je veut être équipé pour ne manquer de rien les mois a venir merci a vous

Jan 13, 2021 • Posted by Nadia Leduc

Je suis l’une des acheteurs qui a eu confiance en vous des le départ. Tellement que j’ai des l’instant. Parle à ma sœur. Et elle a aussi participé Nous serons très fière d’avoir une produit québécois
Aussi je vous remercie de nous alimenter du développement.
J’ai bien hâte de recevoir la machine.
Ma question est Serait il possible d’avoir le choix entre le blanc et le noir. J’aimerais bien car ma cuisine est dans les tons foncé. Je pense que avoir au moins le choix de ses deux couleurs disons principale sera plus alléchant à la vente. Qu’en pensez vous ?
Encore tout mes félicitations. Nadia

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